Before Christmas a garden centre chain found itself on the receiving end of some adverse publicity as a result of their advertising campaign.
Why? Because the company called Hillier suggested that men should buy their wives a rotary washing line to make her feel special this Christmas.
Having sent out a 4 page brochure to 900,000 homes the washing line gift suggestion generated more than 100 complaints. Many people complained on equality issues saying the promotion of the Vento rotary clothes – buy here – as a perfect gift was like something from the 70′s.
Hilliers had to admit that their joke promotion had backfired and offered an apology.
Let’s hope that they don’t choose to promote an ironing board as an ideal gift this Christmas!
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